If you own your own business, you probably find yourself considering ways to get clients in the door and interested in what you have to offer. Promotions, advertising and direct marketing all have their place, but did you know you could draw in customers simply through your landscaping choices? Here are four ways to capture your potential clients' attention and bring them into your business.
A professional appearance is key in the business world. You always want to project an image that tells your clients that you are serious about your work and will do your best for them. You can do this not only in your personal appearance but in the appearance of your business as well.
Consider simple, no-nonsense landscaping to show clients that you are organized and can keep up with the challenges that they might present. Choose bushes that can be kept even and well manicured, and make sure you have distinct boundaries around any flower beds. Make walkways as even and as straight as possible, with bricks or stones that follow a pattern. This type of landscaping looks efficient and functional.
When you are trying to attract the type of clients who spend a great deal of money, it is helpful to show that you are a company with money. You can send this message through your landscaping by using large groupings of stunning flowers like roses, being sure to keep them maintained and looked well cared for. Add concrete water features or statues to enhance the look, and consider creating an area where clients can sit and be surrounded by iron gates, floral arrangements or a fountain.
Boost a Mood
Did you know that green spaces and trees can actually make you happier? A study done at the University of Exeter showed that people are more content when they live in places with green areas.
Invite your clients into a space of happiness and tranquility by creating a very natural and green look to your landscaping. Select an open space to plant a lush, green lawn, and surround it with trees. Place benches in areas where people can sit among nature and have conversations or meetings. Let bushes grow naturally, rather than keeping them at a standard height or size.
This type of landscaping would work well for a business that offers a personal service such as counseling, massage or even hair care. Potential clients will be naturally drawn in to a space that makes them feel good.
Attracting attention can be a great way to attract clients. Make a statement and get noticed by people who may be interested in your business.
Start with one unique piece of artwork or sculpture, and make it the focal point of your landscaping. Build a walkway around it, and add a flower garden or greenery. Have the rest of your landscaping surround that particular piece.
Another way to draw attention through landscaping is to use color. Choose one or two bright colors such as purple or yellow, and choose a variety of flowers and accents in those colors. For example, you could place yellow daisies in bright purple planters all along the walkway to your door.
Choose large, bold pieces and plants to get the most eye-catching effects.
This type of landscaping is a great way to be noticed from the street and to make potential customers wonder what is inside. A gift shop, flower shop or art business could use this type of landscaping to bring in new clients.
Your choice in landscaping can make a difference in the success of your business, so be sure to consider the image you want to project when choosing your commercial landscaping style.